CALEVALA VENTURING PROCESS

V -1 :: IDEATE
Description: Generate ideas by reimagining existing concepts with a fresh perspective. The solution must break away from stagnant markets, be a fully digital service, and incorporate an AI-driven advantage.
Type: Brainstorming
Timeframe: 1-4 weeks

V 0 :: EVALUATE
Description: Develop a business model canvas, outline an MVP or PoC, and reach out to potential customers for validation. Explore small-scale launches with the potential for expansion. Assess whether the idea could evolve into a niche platform or even a broader ecosystem.
Type: Planning
Timeframe: 1-2 months

V 1 :: BUILD
Description: Begin software development from the ground up. Collaborate on Slack, define requirements in Jira, and design interfaces with Figma. Conduct penetration tests, QA, and engage with a global network of expert freelancers.
Type: Development
Timeframe: 1-18 months

V 2 :: SELL
Description: Launch and test the service—does it take off? If so, how can it scale further and faster? If not, identify necessary improvements. Decide whether to establish a standalone company around the innovation or integrate it into the KOLMIO or KUUTIO portfolio.
Type: Go-To-Market
Timeframe: 1-4 weeks
